How a T-Shirt Turned Into 150M+ Views and 1M+ Installs.
We started working with Polymarket in April 2024. At first, it was simple; Polymarket just showed up in our street interviews. Literally. We wore a T-shirt with their logo.
Within one week, a video hit 1 million views.
That’s when it clicked. Street interviews weren’t just content — they were culture.
From street content to massive installs.
Street interview goes live. 1M+ organic views
in 48 hours. The initial WTF
moment.
50+ Creators repost and react. Brand dominates the feed across crypto and sports.
Paid ads turned on. Performance creative scaling hits 1,000,000+ Installs.
Retargeting loops and organic reshares continue to drive installs for months.
The machinery behind the magic.
Precision audience matching using street data.
Producing 20+ unique variants per week.
Real-time optimization based on install costs.
Once the brand was everywhere, paid media finally worked the way it’s supposed to. We took over Meta ads and paired street interview creatives with high-intent distribution.
LIVE RESULT
1M+
App Installs
35%
Brand Lift
#1
App Store Rank
24/7
Social Presence
Polymarket didn't need a studio. They needed reality. Real reactions beat scripted ads every time.
Culture comes before conversion. We built the cultural moment, then the installs followed naturally.
Street interviews start the fire. The paid media and creator network scales it to the moon.